Crafting intentional, design-led moments for brands and their guests

Andrea Rodriguez

Freelance Event Producer | Operating as Produced x Andī

📍 Los Angeles and beyond

I’m a freelance event producer with in-house and agency experience spanning New York City and Sydney. I began my career at Chanel and Cartier, where I built a strong foundation in brand integrity and elevated client experience — a lens I carry into every event.

Craving a new chapter abroad, I moved into the agency world, delivering live experiences ranging from intimate executive and VIP programs to large-scale brand activations and tech corporate conferences across Australia. This chapter refined my approach to production, strengthened my processes and deepened my passion for elevating the guest experience across every touchpoint.

Now based in Los Angeles, I collaborate with brands and agencies seeking a fresh perspective — weaving strategy, operational precision, style and seamless execution to craft intentional, design-led moments.

Featured Work

Cartier Sixième Sens High Jewelry Event

Role: Assistant Manager (in-house)
Company: Cartier
Location: Jackson Hole, US
Year: 2021
Oversaw client experience and hospitality for a four-day High Jewelry program in Jackson Hole, delivering bespoke journey for VIP guests.

Scope: client experience, hotel partnership coordination and on-site execution
Hermès Fit Launch & Pop-Up | Sydney

Role: Associate Producer (freelance)
Agency: The World Of
Location: Sydney, AU
Year: 2022
Joined one month pre-launch to support production of the Hermès Fit Pop-Up, contributing to venue transformation and live program execution.
Scope: Launch night catering coordination, fitness talent coordination and on-site operational support throughout the public activation
Club Yonex | 2024 Australian Open

Role: Lead Producer (freelance)
Agency: GPJ
Location: Melbourne, AU
Year: 2024
Led end-to-end production of Club Yonex at the 2024 Australian Open, delivering a five-day retail and entertainment activation attracting approximately 1,500 guests.
Scope: Creative execution and spatial styling, venue build oversight, food and vendor partnerships, talent booking, budget and project management
AWS Cloud Day AI Edition Roadshow

Role: Lead Producer (full-time)
Agency: The CWK (Opus)
Location: Auckland, NZ | Perth, AU
Year: 2024
Led end-to-end production of a multi-city tech roadshow across Auckland (~800 pax) and Perth (~700 pax), delivering a 1,500+ attendee program for industry leaders, executives and developers.
Scope: Cross-functional leadership (content, venue, AV, catering, expo, sponsors, breakouts), ~$1.6M AUD budget oversight, on-site delivery across both cities
Adobe Leadership Exchange Forum

Role: Producer (full-time)
Agency: The CWK
Location: Daylesford, AU
Year: 2025
Contributed to production of a three-day Adobe leadership retreat at Lake House, supporting senior leadership programming with elevated hospitality.
Scope: Environmental styling execution, curated multi-course dinner and entertainment program, vendor coordination and on-site delivery