Creating elevated brand experiences rooted in thoughtful design, hospitality and guest experience.
Andrea Rodriguez
Independent Experiential Producer
Produced x Andī
📍 Los Angeles & Beyond
I’m an independent event producer with in-house and agency experience spanning New York City and Sydney. I began my career at Chanel and Cartier, where I built a strong foundation in brand integrity and elevated client experience — a lens I carry into every event.
Seeking to broaden my experience, I transitioned into the agency world in Sydney, where I delivered executive programs, global conferences and large-scale brand activations for technology, luxury and consumer brands across Australia. This experience strengthened my ability to navigate fast-paced agency environments while refining the operational rigor, stakeholder management and cross-functional collaboration required to deliver premium brand experiences.
Now based in Los Angeles, I partner with brands and agencies to deliver experiential marketing programs, executive events and brand activations that balance strategic thinking with operational efficiencies. Whether supporting a luxury client experience or a large-scale consumer activation, I'm passionate about creating thoughtful experiences that connect people with brands in meaningful ways.
Selected Experiences
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![Photo courtesy of Prodject]()
Cartier Sixième Sens
👥 UHNW Clients
💎 High Jewelry Product Launch
📍 Jackson Hole
Curated bespoke hospitality and guest journeys for Cartier's Sixième Sens High Jewelry event, delivering an exclusive four-day program that reflected the Maison's commitment to craftsmanship, luxury and exceptional client experience.
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![Photo courtesy of Concrete Playground]()
HermèsFit
👥 Public Guests
🏋️ Fitness Pop-Up
📍Sydney
Supported the delivery of the HermèsFit pop-up, transforming the venue into a playful fitness concept that blended fashion, wellness and hospitality through curated classes, branded moments and guest experiences.
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![Club Yonex]()
Club Yonex
👥 5,000+ Guests
🎾 Australian Open Pop-Up
📍 Melbourne
Produced Club Yonex, a five-day experiential pop-up ahead of the Australian Open, celebrating Yonex craftsmanship through retail, entertainment and interactive brand experiences designed to engage tennis fans and athletes.
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![AWS Cloud Day | Perth]()
AWS Cloud Days
👥 1,800+ Attendees
🤖 AI Conference
📍 Auckland & Perth
Delivered a multi-city executive roadshow connecting AWS leaders with enterprise customers through AI-focused keynote programming, hands-on learning and networking experience across ANZ.
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![Nighttime outdoor gathering with people socializing on a patio, decorated with trees and warm lighting, in front of a lit house with a chimney and smoke]()
Adobe Leadership Exchange Forum
👥 45 Senior Leaders
👔 Leadership Retreat
📍 Daylesford
Produced a three-day executive leadership retreat at The Lake House, creating thoughtfully curated hospitality, executive programming and environments designed to foster meaningful collaboration and connection among senior leaders.
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![Photo Courtesy of Komodo]()
Macy's Flower Show Influencer Trip
👥 15 Content Creators
💐 Mother's Day Campaign
📍 New York City
Designed and delivered a multi-day influencer experience celebrating the Macy's Flower Show through curated dining, immersive activations and wellness experiences supporting the Mother's Day campaign.
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![Olé Activation]()
Olé Cocktail Co.
👥 30,000+ Runners & Spectators
🏃 Bay to Breakers Activation
📍 San Francisco
Delivered the Olé Cocktail Co. activation at Bay to Breakers, creating a premium lifestyle experience that invited runners and spectators to discover the brand through hospitality, experiential design and interactive engagement.
Kind Words ✨
“Thank you so much for all your help! It honestly was just a smooth ride thanks to your great organisational skills”
— Gabriele, Head of Growth & Community, AWS ANZ“Thank you for being such an engaged partner; looking forward to working with you again soon”
— Phyllis, VP Commercial Partnerships, Motiv SportsApproach
I create thoughtful, design-led experiences that connect people with brands through strategic planning, premium hospitality and seamless execution.
Brand ActivationsVendor ManagementProduction PlanningOnsite DeliveryGuest Experience DesignExperiential MarketingCross-Functional LeadershipExecutive & VIP ProgramsEvent Moments
A curated collection of behind-the-scenes moments showcasing craftsmanship, styling, hospitality and the guest experience behind each event.
Cartier Sixième Sens High Jewelry Event - Bespoke Hat Activation. Photo courtesy of JW Bennett
Cartier Sixième Sens High Jewelry Event - Safari Adventure & Private Picnic
Cartier Sixième Sens High Jewelry Event - Safari Adventure & Private Picnic
Hermès Fit Launch & Pop-Up - Bianca Melas (instructor)
Hermès Fit Launch & Pop-Up - Refreshment Bar
Tiffany & Co Holiday Boutique Activation 2022 - Sydney
Tiffany & Co Holiday Boutique Activation 2022 - Outdoor Terrace Landscaping
Magic Millions Race Day 2023
Lexus Brand Induction 2023 Program Dinner
AWS Cloud Day AI Edition Roadshow | Perth
Shannon and Cameron Wedding | Festa Dell'Amore at Fiorini's
AWS Partner Summit - Panel
Zendesk Showcase Executive Dinner - Live Portrait Illustration Keepsake x PaintedFavours. Photo courtesy of Painted Favours
Adobe Leadership Exchange Forum - Night 1
Adobe Leadership Exchange Forum - Styling
Adobe Leadership Exchange Forum - Music x Kezra
Adobe Leadership Exchange Forum - Night 2
Adobe Leadership Exchange Forum - Dinner Sourced x Dairy Flat Farm
Pressed Floral Activation by Framed Florals - Photo Courtesy of Komodo
Effy Gifting Station - Photo Courtesy of Komodo
Final Dinner at Manhatta - Photo Courtesy of Komodo
Final Dinner at Manhatta - Photo Courtesy of Komodo